Ray-Ban Meta
Hands Free Brooklyn
A culture-defining launch experience for Ray-Ban Meta, transforming product onboarding into an immersive concert experience for 600+ guests.
Brief
In collaboration with Translation, S&T was asked to throw a culture-shifting summer concert in Brooklyn and gift and onboard 600 guests to Ray-Ban Meta.
Services
S&T led creative, experiential design, location scouting, build, live production, and content capture.
Concept
Learning through play - an experience where guests learn a highly technical product without realizing it for the first time.
Highlights
600 guests onboarded in three hours.
Benchmark user experience design for Ray-Ban Meta.
Flawless execution from render to reality, with deep collaboration across brands and agency partners.
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