MAMA x Honda
MAMA’s Night Market: Year of Dragon
A landmark Lunar New Year experience for Honda, seamlessly integrating the brand into one of Los Angeles' most vibrant celebrations of food, culture, and community.
Brief
Produce a Lunar New Year celebration and Night Market food festival in Los Angeles Chinatown, activating Honda alongside 30+ restaurants and an evening of cultural programming.
Services
S&T supported creative development, experience design, build, and live production.
Concept
Integrate Honda into MAMA's Night Market in a way that felt innovative, culturally aligned, and unmistakably one-of-a-kind.
Highlights
A full night of cultural performances and DJs, with deep collaboration across brand and agency partners.
3,500 guests and 30+ food vendors.
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