Amazon Music
The Future is Ours…
A culture-defining fashion event for Amazon Music, celebrating Latino creativity through a live runway experience amplified in Times Square.
Brief
Defiant Collective tapped S&T to design and produce The Future Is Ours… fashion show featuring 5 top Latino designers and afterparty at Amazon Studios, paired with a live broadcast in Times Square.
Services
S&T led creative development, design, build, Fashion Show BOH, live production.
Concept
Deliver a culturally credible Latino-led fashion show and cultural moment for Amazon Music that resonated in person and at broadcast scale - authentic on the ground, iconic on screen.
Highlights
A high-production choreographed runway show at Amazon Studios, transformed into a nightlife environment with major performances.
A cultural moment amplified through Times Square, with tight collaboration across brand, agency, and talent partners.
Press
