Meta
Game Developers Conference
A landmark brand experience for Meta at GDC, transforming its presence into an immersive destination where developers explored the future of gaming and the metaverse.
Brief
Design a brand experience at the annual Game Developer Conference in San Francisco, uniting multiple Meta Gaming brands in one dynamic, future-forward space.
Services
S&T led experiential strategy, design, interactive concepting, developing the Meta GDC Vis ID, marketing assets creation, and content capture.
Concept
Evolving Meta's grid and gradient, we built a developer-first ecosystem where GDC-goers could step into the metaverse - a space like a desert mirage blending real and virtual. The foundational grid let developers bring ideas to life on Meta Horizon.
Highlights
The booth delivered across seven experiential principles, providing modularity and flow, an ownable immersive environment on a busy trade floor, and clear ways to engage with experts - the new template for Meta at GDC.
