Good Boy Wine
Good Boy & Friends
A culture-defining festival, transforming Good Boy & Friends into a leading platform celebrating natural wine, food, art, music, and community.
Brief
Scale Good Boy & Friends from a beloved local wine festival into a larger cultural platform for natural wine, food, music, art, design, and community.
Services
S&T led creative direction, partnership strategy, experience design, production, vendor curation, and content capture.
Concept
A one-day Arts District festival across Night Gallery and François Ghebaly, bringing together 70+ producers, chefs, DJs, artists, makers, and cultural partners. Built to feel expansive but intimate, with discovery, connection, and good taste at the center.
Highlights
3,000+ guests from the creative, hospitality, wine, food, art, and music communities.
Expanded VIP experience for 350 guests.
Partners included FEELD, Dropbox, MALK, Kerrygold, Diplomático, Graza, Liquid Death, Modernica, and Athletic Brewing.
Press
